Who Should Exhibit


Reach Hundreds of Thousands of Ready to Buy Travel Enthusiasts

Combined with a proven multi-media marketing campaign, we attract serious travelers who are in the planning stage of their trip. They want to be inspired, educated and ultimately book their dream vacation. Don’t miss your opportunity to get in front of customers who are already interested in your destination!

  • Elevate Your Brand at the Number 1 Travel Show in the East Africa.

    Imagine being in a room with 4,000+ affluent frequent travelers who are in the market to purchase their next vacation.

    Now you can.

    Smart MICE Ltd provides the opportunity for travel organisations to meet worldwide buyers representing more than 35 sectors of the travel industry.

    Exhibitors at the show are primarily travel-related companies; Tourist Boards and Regional Areas, Travel Tour Operators, Travel Insurance Companies, Travel & Booking Agents, Flight Booking Agents, Travel Equipment Providers, Travel Transport Providers, Educational Travel and Independent Travel.

    There are also a wide range of exhibitors who are not travel-based companies, however are present at the show, as they fit in closely with the travel industry. Shippers, Recruitment companies, Mobile Phone/Telecoms, Banks and pre-paid credit providers, Travel Guide Publishers, Educational and Training Providers and many, many more.

    If you are looking to connect with the right buyers and increase your ROI (Return on Investment), then please enquire about a stand today.

    Stand Enquiry
  • Reach the Right Audience
    Our proven multi-media marketing campaign has been developed to attract serious travelers who are in the market to purchase travel. We bring you enthusiastic travelers who are looking for specific information from you, the destination expert.

    The Right Decision
    The Africa Travel Show 2015 offers a professionally managed event that is the sole focus of Smart Mice Limited, who produce the show series. This is all we do, 365 days per year.

    You’re In Good Company
    When you exhibit at the Africa Travel Show 2015, you can count on being among the top travel brands in the region. You’ll be in an aisle that is consistent with what region of the world your destination is in so that attendees walking up and down the aisles will find your brand, even if you aren’t on their short list.