Message from the Managing Director
Let me thank Smart Mice Limited for making this event a reality and pledge our continued support in such collaborative ventures aimed at showcasing our destination.
This exhibition provides an opportunity for all of us to sample what Kenya has to offer; it is a teaser to whet your desire to sample our tourism products in several parts of the country.
The Africa Travel Show will also undoubtedly go a long way in according an opportunity to the participants to benchmark and exchange ideas on the best practices in the hospitality sector.
Besides the local exhibitors, the presence of regional and international participants is an endorsement not only for the event but also for the country as a premier tourism destination.
As a tourism marketing agency, we appreciate Smart Mice Limited for this maiden event that will definitely go a long way in supporting our programmes towards promoting the destination.
In a bid to sustain such kind of initiatives that would raise the number of both domestic and regional tourists, Kenya Tourism Board (KTB) will focus on adding value to the activities already initiated and create sustained programmes through stakeholder partnerships.
Going forward KTB will continue to conduct Consumer campaigns to inform and generate awareness among the domestic, regional and international markets on what the destination has on offer and develop attractive, premium/quality, easily available tourism products and services for the tourists.
Finally, once again, I invite the visiting exhibitors to find time to explore, experience what magical Kenya has to offer. You will no doubt enjoy the experience.
Once again welcome to magical Kenya.
Muriithi Ndegwa, OGW, Managing Director
Kenya Tourism Board