About Us

Little About Us

‘Smart MICE Limited ~ A Whole New World …’ is geared towards organising meetings, conferences, exhibitions and events with an innovative style.

We excel in creating brand leading events where people from around the world come together to do business, network and learn.

We are dedicated to providing excellent services when organising events and strive to provide the best at all times.

What We Stand For

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The Founders

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  • The Directors, Veeral Shah (CEO) and Aditi Shah (Finance Director) possess a wealthy experiential background in event organisation and management.

    They are dedicated to excellence and style, providing a cutting edge and charismatic events while at the same time showcasing amazing talent and expertise.

    Contact us today for your conferences and events.

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Our Values and Vision

Customer focus: Everything we do is driven by our customers’ needs. We want to be their indispensable partner and have a passion for understanding and exceeding our customers’ expectations. We are committed to providing demonstrably superior products and services with the highest level of quality and excellence. Plus, we strive to be professional in all our customer dealings and are highly valued and respected by our customers.

Valuing our people: We put the highest priority on recruiting, developing and retaining outstanding people. Our managers are directly responsible for the development of their people and we recognise and reward achievement. What’s more, we enjoy what we do and celebrate success. Our people are empowered to maximise their potential and contribution. Above all, we respect our people, encourage open and honest communication and behave in an ethical and principled manner.

Passion for winning: We are determined to outperform and beat the competition i.e. we want to be the best. We are a high energy, fast moving, decisive organisation that has a strong propensity for action. We always execute well and deliver on our intentions. We set aggressive goals and strive to beat them, and we hold ourselves and each other accountable for outstanding results.

Innovation: We welcome and push change; we challenge the status quo. We encourage our people to be entrepreneurial, take some risks and learn from mistakes. We are ready to make bold moves and decisions. We constantly look for new ideas, and value ‘out-of-the-box’ thinking. We keep things simple and minimise bureaucracy.

No Boundaries: We welcome the global nature of our business and encourage people to work collaboratively across business units, hierarchy and functions. We constantly strive to break down barriers between organisations and we seek partnerships with customers and suppliers.